Gaen is built around a simple idea \u2014 clothing should feel right.<\/p>
Not overdone.
Not chasing trends.
Just well-made pieces you come back to, again and again.<\/p>
There\u2019s a certain kind of ease in that.<\/p>
Clothes that hold their shape.
Colours that sit well.
Designs that don\u2019t need explaining.<\/p>
It\u2019s not about making a statement.
It\u2019s about feeling comfortable in what you wear.<\/p>
We use organic materials and work with circular production through Teemill, so each piece is made responsibly and designed to last.<\/p>
But more than anything, it\u2019s about creating something you\u2019ll actually want to wear \u2014 often.<\/p>
Gaen is for everyday life.<\/p>
Simple, considered, and quietly confident.<\/p>
<\/p><\/blockquote>"},"textColor":{"id":128527705,"value":"#{feature.text.color}"}}},{"id":5101671,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":128527706,"value":"Shop New"},"href":{"id":128527707,"value":"\/collection\/new-arrivals\/"},"borderRadius":{"id":128527708,"value":"#{feature.border.radius}"},"align":{"id":128527709,"value":"left"},"primaryColor":{"id":128527710,"value":"#{button.primary.color}"},"secondaryColor":{"id":128527711,"value":"#{feature.text.color}"},"primary":{"id":128527712,"value":"0"}}}],"properties":{"icon":{"id":93219078,"value":null},"title":{"id":93219079,"value":null},"backgroundColor":{"id":93219081,"value":"#{feature.background.color}"},"padding":{"id":93219085,"value":"6"},"fullWidth":{"id":93219086,"value":"0"},"fullBackgroundColor":{"id":93219087,"value":"#{feature.fullBackground.color}"},"published":{"id":93219088,"value":"1"},"conditions":{"id":93219089,"value":"[]"},"buttonText":{"id":93392774,"value":"Shop New"},"direction":{"id":128527596,"value":"column"},"textColor":{"id":128527597,"value":"#{feature.text.color}"},"copy":{"id":128527598,"value":"
Why we Started:<\/h3>
Gaen is built around a simple idea \u2014 clothing should feel right.<\/p>
Not overdone.
Not chasing trends.
Just well-made pieces you come back to, again and again.<\/p>There\u2019s a certain kind of ease in that.<\/p>
Clothes that hold their shape.
Colours that sit well.
Designs that don\u2019t need explaining.<\/p>It\u2019s not about making a statement.
It\u2019s about feeling comfortable in what you wear.<\/p>We use organic materials and work with circular production through Teemill, so each piece is made responsibly and designed to last.<\/p>
But more than anything, it\u2019s about creating something you\u2019ll actually want to wear \u2014 often.<\/p>
Gaen is for everyday life.<\/p>
Simple, considered, and quietly confident.<\/p>
<\/p><\/blockquote>"},"template":{"id":128527599,"value":"feature"}}},{"id":3986985,"type":"row","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":3986986,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":93219259,"value":null},"copy":{"id":93219260,"value":null},"image":{"id":93219262,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/7fnvypomolpavnd4pytk9enokepn7lt5un9s4yn5y6slkr0i.jpeg.jpg?w=auto&h=auto&z=1.5&fx=0.5311004784689&fy=0.36488328258663\",\"alt\":\"\"}"},"href":{"id":93219274,"value":null},"borderRadius":{"id":93219275,"value":"#{image.border.radius}"},"overlay":{"id":93219277,"value":"1"},"overlayOpacity":{"id":93219278,"value":"0"},"overlayColors":{"id":93219279,"value":null},"overlayDirection":{"id":93219280,"value":"90"},"padding":{"id":93219282,"value":"6"},"fullWidth":{"id":93219283,"value":"0"},"fullBackgroundColor":{"id":93219284,"value":"#fff0"},"published":{"id":93219285,"value":"1"},"conditions":{"id":93219286,"value":"[]"},"ratio":{"id":93219287,"value":"short"},"titleSize":{"id":93219288,"value":"1"},"media":{"id":93385002,"value":"image"},"video":{"id":93385003,"value":"#{video.default}"},"autoplayInBackground":{"id":93385004,"value":"1"},"template":{"id":93385005,"value":"pod"}}},{"id":3993115,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":93385006,"value":"2"},"html":{"id":93385007,"value":"
These are our values:<\/h2>
We care about sustainability, and about the partnership of enterprise and climate responsibility to better protect the environment. All our products are made from GOTS-Certified organic cotton.<\/p>
We make great products for people (in our demographic)<\/p><\/li>
Sustainability in everything we do<\/p><\/li>
We contribute to the growth of the circular economy.<\/p><\/li><\/ul>
<\/p>
<\/p>
We hope you'll join us on our journey.<\/p>"},"textColor":{"id":93385008,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":93219247,"value":null},"title":{"id":93219248,"value":"Our Values"},"backgroundColor":{"id":93219250,"value":"#{feature.background.color}"},"padding":{"id":93219254,"value":"6"},"fullWidth":{"id":93219255,"value":"0"},"fullBackgroundColor":{"id":93219256,"value":"#{feature.fullBackground.color}"},"published":{"id":93219257,"value":"1"},"conditions":{"id":93219258,"value":"[]"},"direction":{"id":93384997,"value":"column"},"textColor":{"id":93384998,"value":"#{feature.text.color}"},"buttonText":{"id":93384999,"value":null},"copy":{"id":93385000,"value":"
These are our values:<\/h2>
We care about sustainability, and about the partnership of enterprise and climate responsibility to better protect the environment. All our products are made from GOTS-Certified organic cotton.<\/p>
We make great products for people (in our demographic)<\/p><\/li>
Sustainability in everything we do<\/p><\/li>
We contribute to the growth of the circular economy.<\/p><\/li><\/ul>
<\/p>
<\/p>
We hope you'll join us on our journey.<\/p>"},"template":{"id":93385001,"value":"feature"}}},{"id":3986989,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":93219324,"value":"6"},"spacing":{"id":93219325,"value":"64px"},"font":{"id":93219326,"value":"#{newsletter.title.font}"},"title":{"id":93219327,"value":"Don't miss out."},"copy":{"id":93219328,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":93219329,"value":"0"},"backgroundColor":{"id":93219330,"value":"#0000"},"textColor":{"id":93219331,"value":"#{newsletter.text.color}"},"primaryActions":{"id":93219332,"value":"0"},"formBorderRadius":{"id":93219333,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":93219334,"value":"#{button.border.radius}"},"borderRadius":{"id":93219335,"value":"#{newsletter.border.radius}"},"mailingList":{"id":93219336,"value":51903},"template":{"id":93219337,"value":"newsletterSubscribe"},"fullWidth":{"id":93219338,"value":"0"},"fullBackgroundColor":{"id":93219339,"value":"#{newsletter.fullBackground.color}"},"published":{"id":93219340,"value":"1"},"conditions":{"id":93219341,"value":"[]"}}},{"id":3993050,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":93383731,"value":"
We are based in beautiful West Wales. The name Gaen<\/strong> is born from two powerful roots: and Gaia, the ancient Greek goddess representing Earth and nature, and Arawen, a Welsh word, with \"ar\" (high, above) and \"awen\" (inspiration or muse), symbolizing elevated creativity or a guiding vision. This resonates with the idea of leading a movement in sustainable fashion while using designs to inspire action, Together, they embody a brand that is both elevated and grounded\u2014a celebration of creativity, sustainability, and the beauty of our planet.<\/p>"},"borderRadius":{"id":93383732,"value":"#{text.border.radius}"},"textColor":{"id":93383733,"value":"#{text.color}"},"backgroundColour":{"id":93383734,"value":"#0000"},"truncateHeight":{"id":93383735,"value":null},"padding":{"id":93383737,"value":"3"},"fullWidth":{"id":93383738,"value":"0"},"fullBackgroundColor":{"id":93383739,"value":"#{text.fullBackground.color}"},"published":{"id":93383740,"value":"1"},"conditions":{"id":93383741,"value":"[]"},"template":{"id":93890480,"value":"text"}}}],"properties":{"title":{"id":93219031,"value":"About"},"isStorePage":{"id":93219032,"value":"1"},"ogImage":{"id":93219034,"value":"https:\/\/images.podos.io\/evt1ntvu7lvv4kxlshzfeqjqlgwaxtyultlhmmefutajhylv.jpg.jpg?w=1200&h=auto"},"description":{"id":93383688,"value":"Learn more about Gaen"}},"labels":[],"published":1,"sitemap":1,"divisionId":346637,"edited":true}